For the second installment of our zero-waste hero series we spoke to non-other than Jo @treesnpeace.

Without further ado lets get into the interview:

1. Introduce yourself 


My name is Jo, I am deeply in love with Planet Earth and want to do everything in my power to preserve it. I live by the mantra: You have two homes, the Earth and your body, take care of them.


2. What motivated you to start your zero-waste journey?


During a stay in the USA, I first saw what “mass consumption” really meant – it was a totally new experience. Looking back, that’s what subconsciously started my zero-waste journey. A couple years later, I stumbled across “Plastic Free July” and started my journey to Plastic Minimalism/ Zero Waste the next day.


3. What was the first change you made?


Growing up, I was always conscious of my consumption. It started when I turned vegetarian at 9 years old, and then vegan in my teens. I’ve always hated shopping, wouldn’t get take-outs and always favoured experiences over materialism.


4. What have you found hardest to give up?


Generally, I don’t feel deprived of anything because I have “given up” something. I think of it as “replacing” unsustainable habits with positive ones. However, I have struggled to get dark leafy greens and salads plastic-free. I love those foods, but having no farmer markets around makes them impossible to get zero-waste. Here, I compromise to only buy these items if they are reduced in the shops.


Treesnpeace Jo in Bulkstore

Image courtsey of Jo


5. What's your favourite zero-waste swap?


It’s so hard to pick, but in my top favourites are my shampoo bars and toothpaste tablets. Knowing I don’t put plastic on my body and prevent micro-plastics to enter my body, as well as the Earth’s water-systems, is super refreshing. I use these products daily, and have saved the world so much harm by these simple switches.


6. What advice would you give someone just starting out on their zero-waste journey?


Collect all your waste for some time (2-4 weeks). This will give you a good overview of where your waste comes from and what you need to adjust.
We all have different lifestyles, so personalising this journey is essential!


7. What's next for you?


I will continue my personal journey to lowering my impact on this planet and share knowledge that I gain along the way. I recently started a sustainability-society at my University and have many campaigns planned. I can’t to wait to see what the future holds!


8. Where can people find you?


You can find me on


Treesnpeace Jo Picking up trash

Image courtesy of Jo

Hope you enjoyed the questions Jo kindly answered, make sure you check her out on Instagram for some great actionable zero-waste tips!

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